Pandemic Shopping Trends: Back to online grocery buying in November

With Covid cases, as well as hospitalizations and deaths, rising across the country, Americans turned increasingly to online grocery shopping in November, according to new data from firms Brick Meets Click and Mercatus Grocery Shopping.

“U.S. grocery delivery and pickup sales for November 2020 totaled $5.9 billion, up 3.6% from August’s $5.7 billion, in a market where the customer and sales mix are shifting toward delivery and pickup services,” states a release from Brick Meets Click, a supermarket industry consulting firm.

More poeple are buying groceries online and they’re doing it more frequently, apparently.

“The number of active online grocery shoppers placing at least one delivery or pickup order during the past month increased to 38.7 million, up 3.6% from 37.5 million in August 2020, and they placed an average of 1.62 orders per month, up 2% compared to 1.59 orders per month in August 2020,” the firm found.

Roughly 39 million people ordered online in November, below the peak of about 46 million in June.

Brick Meets Click conducted this online survey Nov. 11-14, 2020 with 2,067 adults, 18 years and older, who participated in the household’s grocery shopping.

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