Greener food, local and natural all pop up in Euromonitor’s food trends

The year is still young enough to look at food trend predictions for 2016. Euromonitor, an international research firm, came out with its top trends for this year and included a food section. It’s expecting to see what it terms “Greener Food,” by which it means,

“More of us will be eating greener. More people will care about cutting down on food waste in and beyond the home, try harder to avoid unhealthy food and overeating and be keener on more natural, local and seasonal food. More of us will consider cheaper food past its best before date and shop in retail chains selling it. And even fast food is getting greener,” writes Euromonitor analyst Daphne Kasriel-Alexander.

MY cherry tomatoes on a baking sheet, ready for roasting
How perfect does produce need to look before you’ll buy it?

People will accept uglier food than in the past, in other words blemished fruits and vegetables that Americans seem loathe to pick up in a supermarket, in order to cut food waste, she reasons. Continue reading “Greener food, local and natural all pop up in Euromonitor’s food trends”

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