Coca-Cola is dropping its iconic (at least for old people) Minute Maid frozen concentrate in the United States and Canada after a nearly 80-year run.
When it was first introduced, concentrate, essentially orange bits frozen in a can, was the height of convenience. Most people squeezed oranges for juice 80 years ago (it’s true, look it up).
With a can of concentrate, you took it from the freezer and dumped it in a pitcher of water, stirred and drank the stuff.
Today, though, people think nothing of buying big cartons or bottles of OJ and lugging it home.
Plus, I would guess with fewer people eating breakfast at home, home consumption is down as well. So Coke is concentrating on other, more profitable lines.
Coke and Pepsi are both scrambling to stay relevant for consumers who aren’t drinking their main soda offerings as much as in the past.
Pepsi just announced price cuts for some of its snack offerings, for example, worried that more people are gulping weight-loss drugs and turning away from snacks in the process.







