The Covid-19 pandemic has forced people to rely more on home cooking and home-made meals. That one is pretty obvious, but new research from Influence Central dug a little more deeply into that trend to find that:
- 88% of people are cooking more meals at home since stay-at-home orders went into effect.
- 49% are now cooking meals from scratch.
- 46% add into the mix pre-cooked and packaged foods.
- 5% stick mostly to pre-cooked and packaged options.
- These choices reflect consumer preference (57%) versus availability (43%).
- 84% of consumers eat the meals they prepare right away.
- 14% prefer preparing meals ahead of time.
Influence Central’s May survey of 630 consumers found 17% of respondents are now delegating more cooking responsibilities to spouses and partners. For 3%, responsibilities have reversed, which means for 80%, who cooks has not changed. Continue reading “Covid-19 — a boon for home cooking; organics have been hurt, study finds”