The road to healthy eating is paved with good intentions, at least when it comes to Pinterest. A new study by George Mason University’s College of Health and Human Services found people are pinning healthy recipes on Pinterest. But when it comes to what they’re actually cooking and eating, unhealthy recipes win out.
“It’s an interesting discrepancy between what pinners posted/liked and how users actually consumed the information,” said Hong Xue, PhD, who led the study.
“Pinners are more likely to post recipes that are socially rewarded with likes and repins. They are more likely to adhere to an elite social norm set by celebrities and influencers promoting healthier, low-calorie, clean eating. But when it comes to the recipes users are more interested in making food high in fat, sugar, and high calories. We see a very different picture. They’re commenting on and posting finished dish photos of the less healthy recipes.”
This disconnect might have shocked naïve university students, but those of us who have been writing about food a long time are not surprised. People talk a good game when it comes to healthy eating but few actually carry through on it consistently.
Take a look at our slide show and tell me which dishes appeal more to you, the healthy ones or the fried, unhealthy ones?