Are Americans so worried about their stomach health that they’re willing to spend more than three-quarters of a billion dollars a year on gut-health-promoting sodas?
That might be too simple an explanation for the rapid growth of competitors Olipop and Poppi, according to a fascinating analyst in the Food Institute site by Dr. James Richardson is the founder of Premium Growth Solutions,rt a strategic planning consultancy for early-stage consumer packaged goods brands.
Continue reading “Was it fiber or taste that propelled Olipop and Poppi?”



