Covid-19 Pandemic changing how we food shop, and eat, new research confirms

The Covid-19 pandemic has caused major changes in the way Americans shop for their food, and in how they feel about grocery shopping, reports marketing firm Influence Central in new research it recently published.

Among the findings:

• 72% of consumers are going to the grocery store less frequently than they did before the pandemic.
• Consumers now overwhelmingly prefer shopping online with home delivery, followed by drive-by or curbside pickup, as opposed to actually going into a store to shop.
• 56% of consumers say they feel anxious about forgetting to pick up or not being able to find specific foods when shopping in-store.

My local Food 4 Less supermarket ona recent trip. I couldn’t wait to get out because of pandemic fears.

I’ll be doing several posts on this research. It quantifies and reinforces a lot of the anecdotal shopping experiences I’ve already been writing about, plus provides more details about what people are buying.

More than half of families’ eating habits have changed as they’ve been staying at home with 70% snacking and eating more frequently than they did pre-pandemic. And it’s not clear if they’re eating healthier or simply throwing down more junk food.

  • 43% eat more fruit and
  • 42% eat more vegetables,
  • 30% are eating more protein in the form of meat, poultry or fish.
  • 47% are turning to more sweets,
  • 24% have decreased their vegetable intake,
  • 21% east less fruit and 19% are eating less protein.

Continue reading “Covid-19 Pandemic changing how we food shop, and eat, new research confirms”

Trader Joe’s shopping in the pandemic. Hurry up and wait

I took my first trip to a Trader Joe’s in more than two months this week, which also means it’s my first trip there since the Coronavirus pandemic swept the globe. I had to wait on line to get in when the store opened for senior shopping at 8 a.m. But once inside, I found the items I wanted and even a few I don’t normally buy there.

I went to a checkout lane with no one waiting in front of me, but the checkout was a sad moment for me, so much different from the pre-pandemic Trader Joe’s.

Shopping at Trader Joe's
The line I encountered waiting to get into a Chicago-area Trader Joe’s. These were all seniors waiting for the 8 a.m. opening of the store for senior shopping.

Checkout clerks now are surrounded by plastic shields. I was asked to push my cart to the clerk but to remain at the six-foot away line on the floor while she checked out my items.

Once she was done, she asked me to walk past her and her sheild to the card processing terminal to pay and leave.

The usual friendly banter with the clerk was gone. I am someone who looked forward to talking to those clerks when I shopped there. Chalk it up to me being an old man with few, if any friends nearby anymore.

Those days of chatting at the checkout are gone. Continue reading “Trader Joe’s shopping in the pandemic. Hurry up and wait”

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