Two-thirds of Americans are re-evaluating their life priorities because of the Pandemic and that spells a change in American eating habits ahead, according to research from British market research firm Mintel.
“In food and drink, US adults say the pandemic caused the most change in where they eat, how they grocery shop and how they approach their diets. Many of these new habits and attitudes will be routine when “the next normal” arrives in the US. Consumers will have more flexible meal needs, a reliance on ecommerce and a proactive approach to health,” writes Jenny Zegler, associate director of food and drink at Mintel.
(A brief disclosure here. I worked at Mintel from 2012 through the end of 2013, heading it’s food and beverage research group. Jenny worked briefly for me before moving on to bigger and better things at Mintel.)
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