Americans generally know that food high in sugar and fat are unhealthy for them, but knowing that and changing their behavior are two different things, reports a new analysis from the online data collection site YouGov.com.

“Nearly four in five US consumers (79%) say foods high in sugar are unhealthy, followed by high in saturated or trans fats (74%), and high in calories but low in nutrients (71%). Deep-fried (70%), fast food (68%), and salty snacks (68%) are also rated as unhealthy by a majority of respondents,” the site reports.

So why eat it all? “Data indicates that taste is the primary driver when asked about chips (65%), candies (58%), sodas (49%) and fast food (39%). The variety of flavors offered by these foods is a significant draw (33% chips, 30% candies, 20% sodas and 17% fast food),” the site reports.

Healthy food can taste good too, you just ahve to work on it. Try our recipe page to start.