Why we love unhealthy foods — dah, it’s the taste

Tasty but not healthy, go figure.

Americans generally know that food high in sugar and fat are unhealthy for them, but knowing that and changing their behavior are two different things, reports a new analysis from the online data collection site YouGov.com.

“Nearly four in five US consumers (79%) say foods high in sugar are unhealthy, followed by high in saturated or trans fats (74%), and high in calories but low in nutrients (71%). Deep-fried (70%), fast food (68%), and salty snacks (68%) are also rated as unhealthy by a majority of respondents,” the site reports.

So why eat it all? “Data indicates that taste is the primary driver when asked about chips (65%), candies (58%), sodas (49%) and fast food (39%). The variety of flavors offered by these foods is a significant draw (33% chips, 30% candies, 20% sodas and 17% fast food),” the site reports.

Healthy food can taste good too, you just ahve to work on it. Try our recipe page to start.

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