Adweek recently ran a story crowning chicken the new beef when it came to fast food and fast casual restaurant fare.

“What’s Slaying the All-American Burger? After 5 years of steady growth, chicken comes home to roost,” was the rather long headline.

While chicken is leaner than beef, white meat chicken anyway, and so carries a healthier image, the type of breaded chicken you’ll find at most restaurants is probably worse than your average burger in terms of fat. Continue reading “Chicken is the new beef, but not really healthy either” →