Flavors come and go in the food and beverage world and we either respond to them as consumers or let them die out quietly. I’m old enough to remember when kiwi strawberry was a hot flavor combination and more recently when mango started invading everything imaginable.

Blackberry will be the hot flavor next year, predicts flavor company Firmenich.

Blackberry will be hot because of its “abundance of antioxidants as well as its ‘delicate nuances’ and ability to ‘surprise the palate with every bite,’’ reports Advertising Age. Continue reading “Blackberry: expect to be seeing the flavor more places in 2014” →