Blackberry: expect to be seeing the flavor more places in 2014

Flavors come and go in the food and beverage world and we either respond to them as consumers or let them die out quietly. I’m old enough to remember when kiwi strawberry was a hot flavor combination and more recently when mango started invading everything imaginable.

Blackberry will be the hot flavor next year, predicts flavor company Firmenich.blackberries-noxubee-refuge-116

Blackberry will be hot because of its “abundance of antioxidants as well as its ‘delicate nuances’ and ability to ‘surprise the palate with every bite,’’ reports Advertising Age.

“Food and beverage marketers have already begun lining store shelves with plenty of blackberry-inspired products. Firmenich cited examples including Kashi’s blackberry graham cereal bars, beverage maker Izze’s sparkling blackberry drink and McDonald’s Blackberry/Raspberry Fruit-Tea Fusion. Menu items popping up at sophisticated restaurants include blackberry and fennel pizza and sweet potato quinoa cakes with blackberry salsa, Firmenich noted,” Ad Age reports.

So amaze your friends and serve something with blackberry in it. Show them you’re a flavornista.
John

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