Supermarket ad flyers feature what the industry calls loss-leaders, items a supermarket is marking down to draw you into the store so you’ll buy processed foods with higher mark-ups. Vegetables used to be among these loss-leaders but I’ve been noticing lately than they’re not popping up on sales as much as they once did.
The reason is that people apparently are finally getting the message that they should be eating more fresh veggies and fruits and so are buying more. This was driven home to me in a recent Supermarket News opinion piece that’s worth a read. While it’s aimed at stores, it makes the point, “The growth of fresh and perishable products has been steady and strong.” Continue reading “Why fresh vegetables aren’t on sale at supermarkets”