The bowls have it, at least when it comes to how people are buying food items at restaurants, according to a piece by The Food Institute, a food service industry news site.
One chain, Juice It Up!, saw sales climb 38% over the past five years because of its bowl offerings, for example.
“In 2023, Brandwatch declared bowls ‘the reigning champion of food trends.’
“Bowls are a fun choose-your-own-adventure with endless combinations,” Troy Guard, the owner and executive chef with TAG Restaurant Group, told FI. “They’re easy, convenient, travel well, can often be reheated or saved for later, and contain fresh and healthy ingredients.”
“No matter where consumers look, restaurant-goers seeking salads, acai, Mexican, Poke, protein, fruits, or grains can often find them in bowl form,” the article states.
A chain I’ve been frequenting lately, Cafe Zupas, has been pushing its bowls in email marketing but I’m sticking to the make-my-own salad because I can control the salt, fat and sugar by doing that.
The No Salt, No Fat, No Sugar Journal 
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