The arrival of new weight-loss drugs like Ozempic is shaking up the food business, sometimes in unexpected ways. After report on top of report predicting declining sales of US junk food, one food processor, Nestle, has decided to embrace the new drugs by introducing a new food line to appeal to those taking them.
“Vital Pursuit, a brand of line of frozen foods with significant protein and fiber content, is ‘intended to be a companion for GLP-1 weight loss medication users and consumers focused on weight management in the U.S.,’ as well as being ‘well-suited to support a balanced diet for anyone on a weight management journey,’ according to the company,” reports MediaPost.com.
Expect to see more such products, high in protein but perhaps lower in calories. No mention, however, about salt, fat or sugar content. We can’t wait to get our hands on nutrition labels for products in this new line. Watch for products in stores during the fourth quarter of this year.
The No Salt, No Fat, No Sugar Journal 
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