Cooking Light goes in for some ‘This is Us’ clickbaiting

Cooking Light often has great recipes, some of which I’ve shared on my recipe page. It’s daily e-mails try, as do many others, to come up with the most provocative subject lines imaginable to get us all to open the newsletters. Recently that included trying to piggyback on the popularity of NBC’s This is Us series.

I found the whole thing goofy enough to blog about it, so indulge me.

The Jan. 27 Cooking Light newsletter came with the subject line “Can Your Crock Pot Really Catch on Fire?” This just after the This is Us episode where a faulty pot burns down a house (if you’re a fan, as I am, you know the rest. I hate that neighbor now, don’t you?)

Clean eating crock pot chicken
Clean eating crock pot chicken is a favorite of mine. My wiring is fine.

I chuckled at the topic line not only because I saw it as Cooking Light shamelessly putting out some clickbait tied to This is Us but also because I can just imagine the poor reporter who was assigned that story having to call around to get comments for it.

She ended up talking to customer service at Crock-Pot and quoting someone who had talked about the same topic on the Today show apparently.

The conclusion on the story, in case you’re wondering, “The chance of your Crock-Pot setting itself on fire is very small, but it’s always better to err on the safe side. And the most important thing? Make sure your smoke alarm is working.”

Yeah, tell it to Jack.

 

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