The makers of imitation meats such as Impossible Burger are running into more competition from grass-fed meats, reports The Food Institute, a food news site.
“Growing interest in sustainably-raised meats, including grass-fed beef, is challenging meat alternatives, which continue to struggle with adoption and repeat purchases among their primary consumer base – flexitarians.
“Sustainable meat production is rising across the food industry, as products with Regenerative Organic Certification experience significant growth.
“Several major food companies have made regenerative commitments in 2024—including big meat players like JBS and Tyson—and some QSRs (quick-serve restaurants) have also revamped their menus to include more ‘climate-friendly’ animal products,” the Food Institute reports.
I’ve had the alternative meat products and worry about the salt in them. An ultra-lean grass-fed burger seems to me a better alternative to traditional 80% high-fat ground beef when you get that urge for red meat.

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