Pepsi announced last week that it was dropping aspartame from its Diet Pepsi, a victory for consumers who fear aspartame even though government regulators and soft drink makers say its safe.
Food and beverage companies are in business to make money, not to harm or kill people as some critics seem to think. The manufacturers will make anything they think people will buy in massive quantities. So the way to get them to stop making things you consider unhealthy is to stop buying them, which is pretty much what has been happening with diet sodas in recent years.
Splenda will be the new sweetener in Diet Pepsi. Will that switch reverse the slide in diet soda sales? I’m guessing no, people seem to fear all sweeteners these days, from sugar on down. Stevia is one new darling, several sodas are already out sweetened with that. I’ve written about a brand I tried with Stevia, you can read about it on this link.
Give it some time and I’m sure someone will find something bad to say about it too. We are simply in an era of vast distrust of all processed foods.
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