McDonald’s burger buildoff could use more tools

McDonald’s, which has been trying a variety of ways to better connect with potential customers of late, has a new sales aid it’s trying in the Chicago area called the Burger Buildoff. If you click through to the site, you can construct your own customized McDonald’s burger.

My Almost healthy burger creation for McDonald's
My Almost healthy burger creation for McDonald’s.

It’s a fun exercise, but it has it limits. I would have liked to start with leaner beef, for example. The only choices are burgers McDonald’s already sells. If I could, I would have started with 96% lean ground beef.

The same is true for choice of buns. There is a whole grain bun, kudos for that. But I would have opted for salt-free whole wheat bread to cut the salt content. The cheeses do not include any fat-free cheese, not to mention any low-sodium cheeses (which are much harder to find).

Toppings include some healthy choices like apple slices and cranberries, but also things like french fries, wow. The veggies aso are good stuff, my only comment on these is you can’t have more than three veggies on your burger. The sauce choices seem endless but most are loaded with salt I’m sure. I went with ketchup but would have preferred a low-sodium, low-sugar ketchup choice like the LocalFolks brand I buy.

You don’t get to see a nutrition breakdown for your creation, something I would have been interested in. You can submit your final creation to McDonald’s but that requires logging in with your Facebook or Twitter accounts.

McDonald’s is saying the top two burgers it gets, after a judging round, will be sold in its outlets. It will be interesting to see what the public, and McDonald’s judges, opt for. Likely whatever it is, it won’t fit into my low-sodium, low-fat diet.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

A Website.

Up ↑

2ND ACT Players

Intimate theater showcasing emerging talent


An honest look at living with bulimia.

Loving Leisure Time

This is how I spend my quality free time...

Cooking Up The Pantry

Feeding a hungry family!

The Little Home Kitchen

Big living from a small space

The Basic Life

Balance your body and your life with the alkaline lifestyle.

Italian Home Kitchen Blog

Italian Home Kitchen Blog


By: Raquel Moreira

Hipsters And Hobos

Food, foraging, recipes... simple, cheap & stylish... ideal for hipsters or hobos


Expert dietary advice from a registered dietitian and nutritionist

Emerging Adult Eats

Food for folks who have yet to figure it all out


Just another site

Compartiendo Mi Cocina

Sharing My Kitchen

Aromas and Flavors from my Kitchen

"Home is where the Hearth is"


The greatest site in all the land!

%d bloggers like this: