More people grocery shopped online last year and, no surprise, Walmart led the pack

Walmart came out on top in the online grocery derby with 35% of respondents to a January 2022 survey saying Walmart was where they shopped most for online food items. Amazon was second with 23% followed by Instacart with 10%, according to the survey of more than 1,000 households done by consumer packaged goods/grocery digital commerce platform Chicory.

I still prefer in-person shopping, even when people are doing hoarding shopping as they were here early in the pandemic.

Online grocery shopping continued to grow last year, likely spurred in part by the continuing Covid pandemic but primarily by convenience.

“As of January, 72% of shoppers surveyed by Chicory said they purchased groceries online in the past 90 days. That percentage reflects increased e-grocery use since before the pandemic, as just over 70% of consumers bought groceries online in the previous 60 days as of January 2021 and more than 50% did so as of January 2020,” reported Supermarket News in discussing the survey.

“Forty-six percent of those surveyed named convenience/time constraints as the main reason for ordering groceries online. Consumers also cited product availability/accessibility (19%), price (14%), health/safety concerns (10%), and preference for a digital versus in-store experience (nearly 10%),” reported Supermarket News.

Different generations are shopping at different places, the survey also found.

“By age, Target draws a significant percentage of 18- to 44-year-olds as their online grocer of choice, but Walmart and Amazon respectively led across all generational groups as the most-chosen e-grocers. Amazon was the top choice for those ages 60 and older, while Walmart had the most traction among 45- to 60-year-olds. Conventional supermarket chain Kroger also had its largest share of online grocery users in that age group. Instacart, meanwhile, had its biggest online grocery usership in the age 18-29 segment,” Supermarket News reported.

That’s good news for Instacart and Target future sales as the younger generation ages and spends more money on food.

I did some online shopping early in the pandemic but still enjoy actually going to a supermarket to be sure I get the deals I want and the produce and meats I pick out myself.

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