Pure and Simple lunchmeat? Not simple enough

Pure and Simple apparently is a new brand of lunchmeat from processor Land O’ Frost. I saw a coupon for it in my local paper recently and was intrigued. All lunch meats have too much salt for me, and for most people really. Some brands have tried to take out some salt, but as far as I’m concerned, their salt content is still too high.

I was hoping this new Pure and Simple line might be different. The coupon ad highlights that this line contains no antibiotics, no animal byproducts and no nitrates/nitrites. Bravo for all of that, especially the last since those have been linked to cancer.

I was hoping this new line of lunchmeats had less or no sodium. It has a lot, avoid it.
I was hoping this new line of lunchmeats had less or no sodium. It has a lot, avoid it.

But when I searched out salt content for the new line, I was disappointed. Two ounces of Land O Frost Pure and Simple – Honey Roasted Turkey Breast has 380 mgs of sodium, according to myfitnesspal.com. that compares to 360 mgs in 51 grams, about 1.7 ounces, of the same company’s Simply Delicious line of lunchmeats, so it’s really no improvement. It is less than its Premium line which has 510 mgs of sodium in 50 grams of its turkey.

Two ounces of turkey is not a meal for anyone really. I’d need at least six or eight in a sandwich, which would be a day’s worth of sodium for me. So I’ll continue to avoid cold cuts to maintian my low sodium diet.


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