The food industry has been moving away from artificial colors, the Associated Press reported recently. The reason — consumers don’t want anything artificial in their foods these days.
I read the story first in the New York Post and then in the Chicago Tribune. What really gave me pause was a picture of what some familiar items like pork sausage and chips, look like without artificial color. It was pretty distasteful, another reason not to eat such processed food which remains high in fat and salt.
It will be interesting to see if the end of artificial color impacts consumer buying habits for many processed foods that won’t look the same with natural coloring added.