Fake chicken is following fake beef into restaurants and supermarkets

Plant-based chicken options are joining plant-based beef and plant-based fish in the American food cornucopia reports The Food Institute. Both KFC and Burger King are offering plant-based chicken offerings in various parts of their worldwide networks, The Food Institute notes.

A Burger Kind UK ad for vegan chicken.

“Plant-based chicken has huge potential because chicken is such a well-loved, versatile and common protein in consumer’s diets,” Marie Molde, a registered dietician at Datassential, told The Food Institute. “Chicken is ubiquitous on restaurant menus, it’s found on 95% of menus in the U.S. today (whereas burgers are found on roughly half as many menus) and is also globally popular.”

Demand apparently is out there for plant-based meat alternatives.

“One in five adults say they want more plant-based foods in their diets, according to The NPD Group’s Darren Seifer, who will be presenting at an upcoming Food Institute webinar on January 18 entitled 2022 Outlook of Plant-Based and Next Gen Protein,” The Food Institute reports.

No word on how much salt and fat will be in these plant-based chicken products.

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