I may not have enjoyed my shopping experience at a new Amazon Fresh store, but what I think isn’t keeping Amazon from targeting the grocery business for major expansion, according to several recent reports.
Amazon to shut its bookstores and other shops as its grocery chain expands, reports Reuters (an old boss of mine from my reporting days).
How Amazon Plans to Transform Grocery in 2022 from Progressive Grocer goes into detail on Amazon’s plans for this year. It’s focusing on using technology to speed customers through, and out of, stores. Apparently, it thinks that will appeal enough to customers that they won’t try to price comparison shop against other supermarkets, as I did in my recent post.
“Retail analytics firm Placer.ai recently examined the performance of Amazon’s first Amazon Fresh grocery stores in California and Illinois, and found that those stores are gaining market share against traditional grocery operators,” Progressive Grocer reports. Expect that to continue — and expect grocery prices to rise, not fall, as Amazon captures more unsuspecting shoppers.