Aldi and Walmart have captured media attention recently by saying they’re rolling back prices on their Thanksgiving offerings to 2019 or 2020 price levels. The moves come in response to what seems like a public obsession with inflation these days. (That obsession is overblown in my opinion, you can adapt by how and where you shop to still find food deals as I’ve written about here).
Checking their sites for more details, I found that Walmart is very specific in terms of what prices will be held down.
“We’re removing inflation on an entire basket containing traditional Thanksgiving items. We made significant investments on top of our everyday low prices so customers can get a traditional Thanksgiving meal at last year’s price at Walmart*,” according to a press release on the Walmart site.
Having covered Walmart as a food business journalist, I can tell you its senior execs are very serious about always offering the lowest prices. Their buyers get continually pushed to find lower prices. So this move doesn’t surprise me, it fits with the DNA of the brand.
Aldi is less specific about what prices are being rolled back. When you click on its Thanksgiving Price Rewind graphic (on the Aldi website), it simply takes you to an online shopping page. Aldi is claiming to roll back prices to 2019 levels, significant since we did express price increases in 2020 and 2021.
I’m going to be checking both locations to see if either is offering low-sodium turkeys, fat-free gravy, or healthier butter substitutes for prices lower than the local supermarket chains. I’ll let you know what I find.